Our Founder & Lead Designer

Bobby is an entrepreneur, creator, and outdoorsman who always knew he wanted to start his own business.

His love for fashion was an accidental discovery. After years of working various business ventures, he decided to dive headfirst into creating his vision of a fun, stylish, sustainable, and affordable beach fashion brand.

So, he began the process of hustling to learn the ins and out of the fashion industry literally from the bottom up by shopping a local fabric store for all the needed equipment and materials that would allow him to learn and to create his very first clothing item – a women’s casual dress.

The creation and completion of the dress was a trying process. He did complete the dress all the way from cut to sew and give it as a gift to a loved one.

Thus, his passion for fashion was born and from that point forward he was more than determined to learn the ins and outs of the fashion industry through living it with daily hands-on experience, conceptualizing, creating, design, and hard work – of course.

Now for the past 10+ years he has been creating beach fashions that have grace some of the most beautiful beaches around the globe.