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HomeOur Story

Our Story

Swim Rags Friends at the Beach Enjoying a Beach Party - Swim Rags Swimwear
Swim Rags Swimwear & Beach Fashion Brand Founder Owner Bobby D Badboy - Swim Rags
Beautiful Young Fit Beach Couple Enjoy Sunset in Swim Rags Swimwear Beach Fashion - Swim Rags

Swim Rags: Our Story

In 2010, nestled in the heart of America, a vision was transformed into reality. This marked the birth of Swim Rags, a unique beachwear brand that would redefine beach fashion and resonate with beach lovers worldwide.


At the helm of this exciting venture was Bobby D. Badboy. With his keen eye for design and a deep passion for beach culture, he sought to create more than just a clothing line. He envisioned a brand that encapsulated the free-spirited, sun-kissed lifestyle of those who loved the sand and sea as much as he did.


Bobby’s vision was simple yet powerful – to make beachwear that wasn’t just about looking good, but feeling good too. He believed in the power of individuality, and this belief became the cornerstone of Swim Rags. Each piece in the Swim Rags collection is more than an item of clothing; it’s a statement, a reflection of your vibrant personality and love for the beach. This ethos has led Swim Rags to earn accolades for its unique styles.


As the years rolled by, Swim Rags expanded its horizon to include both men’s and women’s lines, staying true to its roots while embracing growth and change. The heart of the business remains in rhythm with the waves, a testament to our commitment to high-quality beachwear that embodies the spirit of the sea.


Today, as we look ahead, we’re eager to continue this incredible journey with you. Whether you’re riding a wave, basking in the sun, or creating unforgettable memories on the sand, Swim Rags is here to add a dash of style to your beach escapades.


As part of our commitment to providing you with an enjoyable shopping experience, we’re currently working on revamping our website. We apologize for any inconvenience caused due to the ongoing maintenance. Rest assured, we will be back soon, ready to make a splash in your beachwear collection!


#SwimRags #Beachwear #OurStory