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About us

Our Story


Sexy Suntanned Bikini Model Riding Stakeboard Down the Beach Boardwalk for Swim Rags Beach Lifestyle Fashion Brand
Sexy Smiling Friends in bikinis Laying on Sandy Beach Suntanning Together in Swim Rags Beach Lifestyle Fashion Brand Bikini
Sexy Vintage Bikini Model of Summer for Swim Rags Beach Lifestyle Fashion Brand

How we started

Our Founder & Lead Fashion Designer

Bobby is an entrepreneur, creator, and outdoorsman who always knew he wanted to start his own business.

His love for fashion was an accidental discovery. After years of working various business ventures, he decided to dive headfirst into creating his vision of a fun, stylish, sustainable, and affordable beach fashion brand.

So, he began the process of hustling to learn the ins and out of the fashion industry literally from the bottom up by shopping a local fabric store for all the needed equipment and materials that would allow him to learn and to create his very first clothing item – a women’s casual dress.

The creation and completion of the dress was a trying process. He did complete the dress all the way from cut to sew and give it as a gift to a loved one.

Thus, his passion for fashion was born and from that point forward he was more than determined to learn the ins and outs of the fashion industry through living it with daily hands-on experience, conceptualizing, creating, design, and hard work – of course.

Now for the past 10+ years he has been creating beach fashions that have grace some of the most beautiful beaches around the globe.

Our mission

To Continue Creating Affordable, Sustainable Beach Fashion Styles!

Swim Rags has proudly influenced the look of beach fashion around the globe for the past 10 years!

We are a fashionable beach brand with beautiful apparel styles. We only use luxurious high-quality materials and strive for simplicity and comfort.

Your The Rock Star

At Swim Rags, we create the beach fashions, you make them look good!

Affordable Fashion

We create affordable ethical fashion for those that want the new and latest in beach fashion without breaking the bank.

Global Sustainable Responsibility

Swim Rags is committed to protecting the world we live and play in. So, we source products and materials from suppliers who conduct their businesses in a fair and responsible manner.

Big Ideas

We have Big Ideas and we love sharing those ideas with our fans, supporters and followers. Make sure to subscribe to our newsletter and follow us on Social Media.

I am so grateful for your years of support for my little beach fashion brand and I hope that you will continue to be loyal customers for many years to come!

Bobby D. Badboy, Founder & Designer

Swim Rags Beach Fashions Founder and Fashion Designer Bobby D Badboy
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